Research with results.
When you launch a brand, website or product you need a detailed understanding of your potential customers.
To discover the systematic behaviors, needs, and motivations of those customers you need to answer the right questions:
How will the client use my website? How will the client experience the brand? What is the client looking for?
With UX Research we try to gather and interpret as much collected data as possible. So we can prepare our content and structure for designing.